The Prostate Cancer Evidence Academy will be a one-day CME/CNE-certified conference to present the latest evidence, research, and model programs that are proven effective or being studied to improve prostate cancer prevention, control, treatment, and survivorship. The goal of the event is to engage clinicians, public health professionals, policy makers, and patients/survivors to reduce the burden of prostate cancer and bridge the gap between research and practice.
This presentation will provide an introduction and overview of the role of traditional and behavioral economics in preventing chronic disease. The presentation will cover the theoretical motivation for why these strategies are likely to be effective, present results of a literature review on their effectiveness and results from Dr. Finkelstein's recent studies. The presentation will conclude with a discussion of how these strategies, combined with an increase in wearable technology, are likely to further promote healthy behaviors in the future.