Healthy Retail Solutions: In Store Marketing
CHBR, The Food Trust, and Temple University's Center for Obesity Research and Education are collaborating to conduct pilot tests in 8 grocery stores to evaluate the effect of in-store marketing strategies on product sales within four product categories. Stores will be randomly divided into control and intervention stores.
- Evaluate strategies to increase the sales of healthier items, in a profit-neutral or profit- generating manner, in supermarkets in low-income, ethnically diverse neighborhoods
- Refine and pilot test the Grocery Marketing Environment Assessment, an observational tool to measure supermarket marketing environments
Funded by the Robert Wood Johnson Foundation (RWJF) and its Healthy Eating Research Program, and the U.S. Department of Agriculture.