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Research

Healthy Retail Solutions: In Store Marketing

CHBR, The Food Trust, and Temple University's Center for Obesity Research and Education are collaborating to conduct pilot tests in 8 grocery stores to evaluate the effect of in-store marketing strategies on product sales within four product categories. Stores will be randomly divided into control and intervention stores.

Project Goals:

  • Evaluate strategies to increase the sales of healthier items, in a profit-neutral or profit- generating manner, in supermarkets in low-income, ethnically diverse neighborhoods
  • Refine and pilot test the Grocery Marketing Environment Assessment, an observational tool to measure supermarket marketing environments

Publications:

Glanz K, Bader MD, Iyer S. Retail grocery store marketing strategies and obesity: An integrative review. American Journal of Preventive Medicine, 42(5): 503-512, 2012.

 

Funded by the Robert Wood Johnson Foundation (RWJF) and its Healthy Eating Research Program, and the U.S. Department of Agriculture.

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