Suggestions for Effective Presentations
1. Length of didactic presentations: A study of the concentration level of medical students during 50-minute didactic lectures showed that concentration rose steadily for the first 15 minutes and then steadily declines toward the end of the lecture. (Stuart, J. Lancet 1978; 2:514) For this reason, many educational leaders are recommending that presentations be no longer than 30-35 minutes.
2. Use of interactivity: The didactic lecture continues to be used in the delivery of most formal continuing medical education programs. This is due, at least in part, to the fact that our lecturers grew up in this type of system and are comfortable with design and delivery of a standard lecture. The usual lecture format does allow for sharing of information and allows the recipient to determine if his/her knowledge base in that subject needs to be updated. Unfortunately, studies have shown that it is a very inefficient method for education.
A systematic review of 14 randomized controlled trials of a variety of CME activities, both passive and interactive, found that the didactic lecture alone was not effective in changing physician behavior or healthcare outcomes. (Davis, D, et al. JAMA 1999; 9:867) A growing body of CME literature indicates that interactive continuing education sessions that include participatory activity can increase learning, effect change in professional practice behavior, leading to an improvement in health care outcomes. (Steinert, Y, et al. Medical Teacher 1999; 21:37)
There are several teaching techniques that can enhance interactivity in large group lecturing (excerpted from Silver, I and Rath, D. Best Practices: Making the formal lecture more interactive. Intercom 2002; 15:6.)
Questioning the audience – There are a number of questioning methods that are useful at different stages of a lecture and some may be more appropriate for a given talk than others.
Rhetorical questions: These can be used at the beginning of a lecture to grab the attention and interest of the audience. As an example, one might start a lecture on treatment-resistant depression by asking “How many of you have sat in your office with a chronically depressed patient and felt almost as nihilistic about their prognosis as the patient?”
Surveys: This technique is used to identify audience characteristics, interests, beliefs or state of knowledge about a topic. As an example, the speaker might ask “How many of you have treated treatment-resistant depressed patients?” A follow-up might be “What approaches have you used?”
Brainstorming: This process entails creating a list of answers by the audience to a question posed by the teacher. For example, one might ask for a list of all treatment approaches. The lecturer would then type a list generated by the audience (using PowerPoint). After the list is completed, the teacher can help the audience organize and prioritize the correct answers.
Quizzes: Using multiple choice or short answer questions can help focus the audience on key learning points. A playful addition is to make five color-coded cards attached at the bottom for each audience member. Each one of the five colors represents one of the choices in a standard multiple-choice question. Audiences are then asked to vote by holding up the appropriate color signifying their choice. The audience is able to see how their peers voted, and the presenter receives immediate feedback on the level of knowledge. This method requires that the lecturer not be color blind. A more sophisticated version of this can be achieved with an audience response system. There are se eral commercial suppliers available and this can be treated this as an appropriate expense in a budget of a course.
Small group sessions: Attendees in small group sessions can be paired off to discuss questions/cases. The group is then asked to share their consensus. Alternatively, 3-4 students are turned around to face 3-4 others and go through the same process.
Liberal use of clinical cases with various stopping points for discussion of workup, diagnosis, and therapy.
Written materials: Syllabus material these days often makes use of a copy of the PowerPoint slides. The hard copy of the slides can periodically be deliberately incomplete; this requires the attention and concentration of the audience to fill in the blanks. The inclusion of recent references is greatly appreciated by attendees.
Question and answer period: Allow sufficient time for questions and answers
5-10 minutes for Q & A with large audience
10-15 minutes for Q & A with small audience
3. Other suggestions:
Use of colors in PowerPoint: Dark cool colors (blues and greens) tend to recede. Light warm colors (yellows, oranges, and whites) come forward. Thus, cooler colors make better backgrounds while warmer colors are best for lettering. Avoid the use of red.
Consider ending 1 day with a roundtable/ open panel discussion; this can be combined with a reception.
A number of studies have shown that retention increases significantly with repetition. Give thought to converting some or all of the presentations into enduring materials (eg, CD-ROM, web -based products, printed materials) which can be used for follow-up/review with participants and to expand the reach of a program to larger national and international audiences.