Comparative Attitudes Toward Food in the US, France, India and Japan

  • France
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  • India
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  • Japan

Dr. Rozin's research focuses on understanding the role of food in human life positive psychology the meaning of "natural" and positive and negative memories. Work on food includes comparative studies of food attitudes and the function of pleasure in a number of cultures, including the US, France, India and Japan; the role of relatively subtle environmental factors (such as portion size) on food intake; the meaning and reason for preference for natural things, in a cultural context, ambivalence to foods, especially meat and chocolate; attitudes and beliefs about the relationship between diet and health; the psychology of water; and the acquisition of likes and dislikes for foods.