Chapter Outline

  • Historical development of TRA / TPB, IBM
  • Main constructs of each theory
  • Similarity between theories' constructs and constructs within other behavioral theories
  • Measurement of constructs
  • Research design and analytical approaches to testing (specific to TRA / TPB)
  • Supporting evidence (specific to TRA / TPB)
  • Use of elicitation studies to identify and select content for theoretical construct measures
  • Example of application of theory to identify intervention targets (IBM to HIV prevention in Zimbabwe)
    • Elicitation phase
    • Questionnaire / measurement development
    • Confirmation that measurement coincides with theoretical constructs
    • Identify beliefs to change intention
    • Use of findings to direct intervention planning
  • Conclusion