Measuring Constructs: Attitudes

Attitudes

  • Direct Measurement
    • Bipolar, 7 point scale
    • Ideal to include about four items which follow a single stem
    • Arrange the items so the scale ends are a mix of positive and negative
    • Performing X behavior is:
good 1 2 3 4 5 6 7 bad
harmful 1 2 3 4 5 6 7 beneficial
pleasant (for me) 1 2 3 4 5 6 7 unpleasant (for me)
worthless 1 2 3 4 5 6 7 useful