Perspectives on Health Behavior Theories that Focus on Individuals
Noel T. Brewer and Barbara K. Rimer
Chapter Seven discusses the four theories introduced in Part Two of this book. There is no additional online content.
- Comments on four theories introduced in Part Two of this book: Health Belief Model (HBM), Theory of Planned Behavior (TPB), the Transtheoretical Model (TTM), and Precaution Adoption Process Model (PAPM).
- Discusses why theory is needed.
- Examines some of the strengths and weaknesses of the four theories.
- Considers challenges and opportunities in the field.