Health Behavior and Health Education
theory, research, and practice
theory, research, and practice
Adoption - uptake of the program or innovation by the target audience
Communication Channels - means by which messages are spread, including mass media, interpersonal channels, and electronic communications
Compatibility - innovations that are compatible with the intended users' values, norms, beliefs and perceived needs are more likely to be adopted
Complexity - innovations that are perceived as easy to use are more readily adopted
Diffusion - the process by which an innovation is communicated through certain channels over time among members of a social system
Dissemination - planned, systematic efforts to maximize the reach and adoption of new programs, strategies, or policies
Innovation - an idea, practice or object that is perceived as new by an individual or other unit of adoption
Innovation Development - all the decisions and activities (and their impacts) that occur from the early stage of an idea to its development and production
Implementation - the active, planned efforts to implement and innovation within a defined setting
Observability - adoption is easier if the benefits of the innovation are identifiable and visible
Relative advantage - adoption of an innovation will only take place if the idea, product, or program it supersedes
Social System - set of interrelated units that are engaged in joint problem solving to accomplish a common goal. Social systems have structure, including norms and leadership
Trialability - innovations will be adopted and assimilated more easily if intended users can try them first