Critiques of Social Marketing
- Emphasis is on individual change strategies, averting attention from the physical and social environment.
- Social Marketing places the "blame" for unhealthy behaviors on individuals.
- Marketing is a problem and not a solution â€" the term reflects commercial values and interests, promotes compliance and consumption as a way of life.
- With limited evidence-based empirical studies of effectiveness of social marketing, people can use social marketing with limited knowledge and skills.