Critiques of Social Marketing

  • Emphasis is on individual change strategies, averting attention from the physical and social environment.
  • Social Marketing places the "blame" for unhealthy behaviors on individuals.
  • Marketing is a problem and not a solution â€" the term reflects commercial values and interests, promotes compliance and consumption as a way of life.
  • With limited evidence-based empirical studies of effectiveness of social marketing, people can use social marketing with limited knowledge and skills.