Health Behavior and Health Education
theory, research, and practice
theory, research, and practice
Websites
Social Marketing Institute
www.social-marketing.org/sm.html
Social Marketing National Excellence Collaborative Resource Guide
www.turningpointprogram.org/Pages/pdfs/social_market/social_marketing_101.pdf
Social Marketing Quarterly
ww.socialmarketingquarterly.com
Social Marketing Downunder
http://www.healthpromotion.org.nz/
Case Studies
www.cdc.gov/nccdphp/dnpa/socialmarketing/case_studies.htm