David Asch, MD, MBA, is the Robert Eilers Professor of Health Care Management and Economics at the Wharton School, Professor of Operations and Information Management at the Wharton School and Professor of Medicine and Professor of Medical Ethics and Health Policy at the University of Pennsylvania School of Medicine. He is the Executive Director of the Leonard Davis Institute of Health Economics at the University of Pennsylvania and the Co-director of the Center for Health Equity Research and Promotion at the Philadelphia VA Medical Center. He co-directs the Robert Wood Johnson Health & Society Scholars Program at the University of Pennsylvania. Dr. Asch has extensive experience studying the clinical and economic decisions patients and providers make. Dr. Asch is the recipient of the Alice S. Hersh New Investigator Award from AcademyHealth (1997), the Outstanding Paper of the Year Award from the Society for Medical Decision Making (1997), the Nellie Westerman Prize from the American Federation for Medical Research (1998), the Outstanding Investigator Award from the American Federation for Medical Research (1999), the Robert C. Witt Research Award for the best paper published by the American Risk and Insurance Association (2000), the Mid-Career Research Mentorship Award from the Society of General Internal Medicine (2004), the VA Under Secretary's Award for Outstanding Achievement in Health Services Research (2008) , the Alpha Omega Alpha Robert J. Glaser Distinguished Teacher Award from the Association of American Medical Colleges (2009), and the John M. Eisenberg National Award for Career Achievement in Research from the Society of General Internal Medicine (2010). He is an elected member of the Association of American Physicians and the Institute of Medicine. Dr. Asch is a co-director of the MyHeartMapChallenge.