Web Standards

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  • Web Server Usage and Support
  • Web Design Standards
  • Web Technical Standards

Web Server Usage and Support

Penn Medicine Academic Computing Services (PMACS) department of the Perelman School of Medicine at the University of Pennsylvania

Revised October 2012


Obtaining a Web Account

Any Perelman School of Medicine department, center, institute, graduate group, lab, or student organization may request an account on the SOM web server to host their website. Those groups may also choose to utilize the free services of the PMACS Web Design Team to design and/or maintain their site.

Hiring a Designer

If you plan to design your site yourself, or wish to hire an outside contractor to do this work, Penn Medicine Academic Computing Services (PMACS) will assist you with the creation of an account and the necessary instructions to connect to our server(s). Before you begin, please be sure to consult the Web Design Standards tab above for official logos and guidelines on how to design your site.

Please note that PMACS does not provide technical support on Dreamweaver or any other web development program except for Adobe Contribute. In addition, we require that the site be coded and set up for Contribute by our staff. If you wish to maintain the site, yourself, using Contribute, contact the PMACS Web Team.

The "somapps" Web Server

Assuming that your needs are not already met by existing Penn web applications, you may also request an account on the "somapps" server for developing your own programs. Our server platform is Unix running Apache, PHP, and mySQL. Please note that users on this server are required to have a background in PHP and mySQL development. PMACS can provide information on the unique features to the server and how it fits into the University environment, but development in PHP and use of mySQL are self-guided.

Acceptable Use

The SOM web servers are to be used only for official SOM business. (Please see the University's Policy on Acceptable Use of Electronic Resources for details.) Personal or commercial web sites must be stored on an external host. The School does not provide support or hosting services for personal websites.

Articles and Publications

Publications or other work intended for the consumer market may not be given "commercial" presence on any Penn Medicine web sites. Publications may be listed in the context of a Curriculum Vitae (CV), or, if part of an academic curriculum, in the same manner as other publications for that curriculum; they may not be individually highlighted apart from other CV or curricular materials. Other work, whether or not copyrighted, licensed, trademarked, patented, etc. may be presented as part of a CV, but may not be presented for sale. Materials for a particular curriculum may be presented for sale only through the same source as other curricular materials. E.g., directing students to Penn's bookstore is fine; directing students to Amazon or other online vendors not explicitly designated as university vendors is not acceptable.

Most publishers place severe restrictions on the posting of full-text articles on public websites. If you wish to provide full-text articles online or via email, we strongly recommend you consult with the University's Scholarly Communication Librarian, Shawn Martin, to verify that you have the rights to do so under your contract with the publisher. For more information, please refer to the ScholarlyCommons website.

If you have any questions, please contact PMACS.

Web Design Standards

Penn Medicine Academic Computing Services (PMACS) department of the Perelman School of Medicine at the University of Pennsylvania

Revised October 2012


The purpose of this document is to outline the design and navigational standards required of all Web pages within the Perelman School of Medicine at the University of Pennsylvania (SOM) Web site.

Not all types of documents must adhere to the same design rules, therefore please refer to the matrix below for specifics.

(Click on headings for the details provided below.)

SOM logo prominent Penn logo prominent SOM link on homepage UPenn link on homepage
Public SOM sites X X X
Internal SOM sites, unrestricted X X X
Internal SOM sites, restricted
(password protected)
X
SOM restricted-access applications X
SOM PDF documents /
other downloadable files
X
non-SOM sites hosted on www.med Special case — see below

Perelman School of Medicine logo prominent on all pages

The approved Perelman School of Medicine logo must be used to identify your site to the public as an official site within the Perelman School of Medicine at the University of Pennsylvania. The logo may not be altered from its original form. Its dimensions may not be distorted, and it may not be displayed smaller than 60 pixels in height. It should be placed in the upper left-hand corner of the page for consistency and should link back to the Perelman School of Medicine home page.

Official SOM logos can be found here.

Penn logo prominent on all pages

An approved Penn logo must be used to identify your site to the public as an official site within the University of Pennsylvania. Aside from changing background color, the logo may not be altered from its original form. Its dimensions may not be distorted, and it may not be displayed smaller than 50 pixels in height. For the latest Penn logos and rules of use, click here.

A prominent link to the SOM home page must be present

This may be accomplished via appropriately labeled text or an image (e.g., the SOM logo) which links to the SOM home page at http://www.med.upenn.edu.

A link to the University of Pennsylvania home page is strongly recommended

This may be accomplished via appropriately labeled text or an image (e.g., the Penn logo) which links to the Penn home page at http://www.upenn.edu.

Non-SOM sites hosted on www.med

Non-SOM organizations may house their sites on http://www.med.upenn.edu so long as they can demonstrate a significant affiliation with SOM -- e.g., organizations which are based in SOM, but oversee or provide service to people outside of SOM. Dean's office approval may be necessary. Those groups' sites must be branded with either the official Penn logo or SOM logo or co-branded with some other school's official logo (e.g., CHOP).


Other Recommendations

Use <META> tags

META tags can help direct the way search engines will index your site. For more information on how to set these up, click here.

Add Copyright Footer

We recommend placing some form of copyright statement at the bottom of each page in your site. E.g.,

© The Trustees of the University of Pennsylvania

If you have any questions, please contact the PMACS Webmaster at somweb@mail.med.upenn.edu.

Web Technical Standards

Penn Medicine Academic Computing Services (PMACS) department of the Perelman School of Medicine at the University of Pennsylvania

Revised October 2012


SOM Web Server Environment: Apache/Unix, PHP, Oracle/mySQL* (latest versions)

* Please note that the use of PHP, Oracle, and mySQL on the main Perelman School of Medicine web server (http://www.med.upenn.edu) is restricted to the PMACS Development Team. For those within the Perelman School of Medicine who require advanced programming services, we have a separate "somapps" web server running PHP and mySQL. Users on this server are required to have a background in PHP and mySQL development. PMACS can provide information on the unique features to the server and how it fits into the University environment, but development in PHP and use of mySQL are self-guided.

Specifications shown here are for general internet sites; specifications for intranet sites vary based on the site's target audience.

Minimum Coding Standards: XHTML 1.0 Transitional and CSS 2/3 (HTML5 and CSS3 preferred where appropriate)

Internet Browser Specifications: We follow the current University recommendations.

Desktop Operating Systems: Windows7, XP, Mac OS X


Other Resources: