David A. Asch, MD, MBA

Executive Director, Penn Medicine Center for Health Care Innovation

John Morgan Professor, Perelman School of Medicine

Professor of Health Care Management and Professor of Operations, Information and Decisions, The Wharton School


David Asch, MD, MBA is Executive Director of the Penn Medicine Center for Health Care Innovation. He is the John Morgan Professor at the Perelman School of Medicine and Professor of Health Care Management and Professor of Operations, Information and Decisions at the Wharton School. He is Director of the Robert Wood Johnson Foundation Clinical Scholars Program and the National Clinician Scholars Program at the University of Pennsylvania.

Dr. Asch’s research aims to understand and improve how physicians and patients make medical choices in clinical, financial, and ethically charged settings, including the adoption of new pharmaceuticals or medical technologies, the purchase of insurance, and personal health behaviors. His research combines elements of economic analysis with psychological theory and marketing in the field now called behavioral economics. He is the author of more than 300 published papers.

He teaches health policy at the Wharton School and health care innovation at the Perelman School of Medicine. He practices internal medicine at the Philadelphia Veterans Affairs Medical Center, where he created and from 2001 to 2012 directed the Center for Health Equity Research and Promotion. From 1998 to 2012 he was Executive Director of the Leonard Davis Institute of Health Economics.  During that time the institute grew to be one of the largest university-based health policy research organizations in the world.

At the University of Pennsylvania, Dr. Asch has received awards for teaching, research, mentorship, and innovation. He is an elected member of the Association of American Physicians and the National Academy of Medicine (formerly, Institute of Medicine).

Dr. Asch received his bachelor’s degree from Harvard University, his MD from Weill-Cornell Medical College, and his MBA in Health Care Management and Decision Sciences from the Wharton School. He was a resident in Internal Medicine and a Robert Wood Johnson Foundation Clinical Scholar at the University of Pennsylvania.