Healthy Retail Solutions: In Store Marketing
CHBR, The Food Trust, and Temple University's Center for Obesity Research and Education are collaborating to conduct pilot tests in 8 grocery stores to evaluate the effect of in-store marketing strategies on product sales within four product categories. Stores will be randomly divided into control and intervention stores.
Project Goals:
- Evaluate strategies to increase the sales of healthier items, in a profit-neutral or profit- generating manner, in supermarkets in low-income, ethnically diverse neighborhoods
- Refine and pilot test the Grocery Marketing Environment Assessment, an observational tool to measure supermarket marketing environments
Publications:
Funded by the Robert Wood Johnson Foundation (RWJF) and its Healthy Eating Research Program, and the U.S. Department of Agriculture.