This course applies state-of-the-art innovation methodologies to improve health care delivery, outcomes, and experiences for patients and providers. It begins with an extended discussion of how we might apply principles of analytical and scientific thinking—including rhetorical analysis and behavioral economics—to operational problems in health care. And it examines strategies for identifying and solving those problems; including ethnographic research to reveal what others have missed; problem reframing to enable high-impact solution directions; intentional divergence to unlock teams from initial, less productive concepts; rapid hypothesis validation to learn quickly at low cost whether and how best to invest in scaling; and designing delightful experiences, which drive word-of-mouth and catalyze the spread of desirable behaviors.
Course Dates: April 2–May 27, 2019; registration is now open
Estimated Hours/Week: 8
Learners who successfully complete thisi course will be able to do the following:
- Apply analytic or scientific thinking to the operational aspects of clinical medicine, and to patient outcomes.
- Define persistent problems encountered in a health care setting in terms that enable creative solutions.
- Summarize methods for facilitating structured creativity as an avenue toward innovation.
- Apply low-cost learning and rapid experimentation as ways to test ideas and assumptions.
Clinicians, administrators, or IT professionals from across the industry who are interested in learning to lead change in their workplace. This class is structured for narrative thinkers, who can use class projects as a springboard for developing an innovation project at work.
Meet the Faculty
David A. Asch, MD, MBA
David Asch, MD, MBA is Executive Director of the Penn Medicine Center for Health Care Innovation. He is the John Morgan Professor at the Perelman School of Medicine and Professor of Health Care Management and Professor of Operations, Information and Decisions at the Wharton School. He is Director of the Robert Wood Johnson Foundation Clinical Scholars Program and the National Clinician Scholars Program at the University of Pennsylvania.
Dr. Asch’s research aims to understand and improve how physicians and patients make medical choices in clinical, financial, and ethically charged settings, including the adoption of new pharmaceuticals or medical technologies, the purchase of insurance, and personal health behaviors. His research combines elements of economic analysis with psychological theory and marketing in the field now called behavioral economics. He is the author of more than 300 published papers.
He teaches health policy at the Wharton School and health care innovation at the Perelman School of Medicine. He practices internal medicine at the Philadelphia Veterans Affairs Medical Center, where he created and from 2001 to 2012 directed the Center for Health Equity Research and Promotion. From 1998 to 2012 he was Executive Director of the Leonard Davis Institute of Health Economics. During that time the institute grew to be one of the largest university-based health policy research organizations in the world.
At the University of Pennsylvania, Dr. Asch has received awards for teaching, research, mentorship, and innovation. He is an elected member of the Association of American Physicians and the National Academy of Medicine (formerly, Institute of Medicine).
Dr. Asch received his bachelor’s degree from Harvard University, his MD from Weill-Cornell Medical College, and his MBA in Health Care Management and Decision Sciences from the Wharton School. He was a resident in Internal Medicine and a Robert Wood Johnson Foundation Clinical Scholar at the University of Pennsylvania.
Roy Rosin, MBA
Roy Rosin, MBA is Chief Innovation Officer at Penn Medicine, working to rapidly design, test and implement high impact health care delivery practices. He is also Associate Director, Robert Wood Johnson Scholars Program and a Senior Fellow at the Leonard Davis Institute of Health Economics.
Previously, Roy served as the first VP of Innovation for Intuit, a leading software company best known for Quicken and TurboTax. In this role, he led changes in how Intuit managed new business creation, allowing teams to experiment quickly at low cost. Roy built innovation programs that dramatically increased entrepreneurial activity. After five years of Intuit’s new approach, the company delivered shareholder returns 33x those of the S&P 500. Intuit now consistently appears on Forbes' list of the most innovative companies in the world.
Prior to his innovation leadership position, Roy was General Manager for Intuit’s consumer division. His team achieved record profitability and product leadership while growing Quicken’s user base to 14 million consumers.
Roy received his MBA from Stanford and graduated with honors from Harvard College.