Web Standards

Web Design Standards

Penn Medicine Academic Computing Services (PMACS) department of the Perelman School of Medicine at the University of Pennsylvania

The purpose of this document is to outline the design and navigational standards required of all Web pages within the Perelman School of Medicine at the University of Pennsylvania (PSOM) Web site.

Sites affiliated with the Perelman School of Medicine must display the official PSOM logo prominently on all pages

The logo may not be altered from its original form. Its dimensions may not be distorted, and it may not be displayed smaller than 60 pixels in height. It should be placed in the upper left-hand corner of the page for consistency and should link back to the Perelman School of Medicine home page.

[View/download official PSOM logos]

Non-PSOM sites hosted on www.med which are affiliated with the University of Pennsylvania require the use of the Penn, Penn Medicine, or PSOM logo

Non-PSOM organizations may house their sites on http://www.med.upenn.edu so long as they can demonstrate a significant affiliation with PSOM -- e.g., organizations which are based in PSOM, but oversee or provide service to people outside of PSOM. Dean's office approval may be necessary. Those groups' sites must be branded with either the official Penn logo, Penn Medicine logo, or PSOM logo or may be co-branded with some other school's official logo (e.g., CHOP) as appropriate.

All PSOM, Penn Medicine, and Penn logos must be never be altered from their original form. Their dimensions may not be distorted and they may not be displayed smaller than 60 pixels in height.

For the latest Penn logos and rules of use, consult the Penn Web Style Guide.

For information on Penn Medicine branding standards and access to official logos, see the Penn Medicine Logo site.

Other Recommendations

Use <META> tags

META tags can help direct the way search engines will index your site. For more information on how to set these up, click here.

Add Copyright Footer

We recommend placing some form of copyright statement at the bottom of each page in your site. E.g.,

© The Trustees of the University of Pennsylvania

If you have any questions, please contact the PMACS Web Design Team at psom-somweb@pennmedicine.upenn.edu.