Raina M Merchant, MD MSHP FAHA

faculty photo
Associate Professor of Emergency Medicine
Department: Emergency Medicine

Contact information
PCAM, 3400 Civic Center Blvd, 14th floor, Innovation Suite
Philadelphia, PA 19104
BA (Psychobiology)
Yale University, 1998.
University of Chicago, Pritzker School of Medicine, 2003.
MS (Master of Science in Health Policy Research)
University of Pennsylvania, 2009.
Permanent link
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Description of Research Expertise

Dr. Merchant is an Assistant Professor of Emergency Medicine at the University of Pennsylvania and has a secondary appointment in the Department of Internal Medicine and Department of Anesthesia and Critical Care. She is a Co-Director of the RWJF Clinical Scholars Program at the University of Pennsylvania and the Director of the Penn Social Media and Health Innovation Lab (http://socialmedialab.upenn.edu/) Her research interest is in diffusion of innovation, social media, public health, and resuscitation science. Her work involves development and testing of health related mobile apps and she has conducted several projects evaluating health communication on social/mobile media sites like Facebook, Yelp, Foursquare, Gigwalk, and others. She additionally runs a Twitter lab which analyzes tweets related to resuscitation, critical care, and public health/policy. Much of her work bridges new technologies in the field of cardiovascular health. In this context, she is the Director of the MyHeartMap Challenge, (http://www.med.upenn.edu/myheartmap/) a social media and crowdsourcing project aimed at improving AED access and awareness by engaging the public to serve as citizen scientist. Dr. Merchant was recently recognized by the Robert Wood Johnson Foundation as one of 10 young investigators likely to have a significant impact on the future of health and healthcare in the US.

Selected Publications

Seltzer, E, Horst-Martz, E, Lu M, Merchant RM : Public sentiment and discourse about Zika virus on Instagram. Public Health 150: 170-175, Sep 2017.

Merchant RM, Groeneveld PW: Neighborhood-level disparities in resuscitation and the potential of connected health. JAMA Cardiology Aug 2017 Notes: (in press).

Grande D, Meisel Z, Merchant RM, Seymour J, Gollust S : Twitter accounts followed by Congressional Health Staff. American Journal of Managed Care 1(23): e238-e244, Jul 2017.

Elrod JB, Merchant RM, Daya M, Youngquist S, Salcido D, Valenzuela T, Nichol G.: Public health surveillance of automated external defibrillators in the USA: protocol for the dynamic automated external defibrillator registry study. BMJ Open 7(3): e014902, Mar 2017.

Sinnenberg L, Mancheno C, Buttenheim A, Padrez K, Ungar L, Merchant RM: Twitter as a tool for health research: a systematic review. American Journal of Public Health 107(1): 143, Jan 2017.

Wong CA, Bain A, Polsky D, Merchant RM, Antwi YA, Slap G, Rubin DM, Ford CA : The Use and Out-of-Pocket Cost of Urgent Care and Retail-Based Clinics Visits by Adolescents and Young Adults Compared to Children. Journal of Adolescent Health 60(1): 107-112, Jan 2017.

Callaway CW, Kern KB, Merchant RM, Neumar RW: Balancing the benefits and risks of CPR. The American Journal of Bioethics 17(2): 1, Jan 2017.

Smith RJ, Crutchley P, Schwartz HA, Ungar LH, Shofer F, Padrez KA Merchant RM: Variations in Facebook posting patterns across validated patient health conditions: A prospective cohort study. Journal of Medical Internet Research 19(1): e7, Jan 2017.

Bachhuber MA, Merchant RM: Buying drugs online in the age of social media AJPH 2017 Notes: (accepted).

Guntuku, S, Ramsay RJ, Merchant RM, Ungar LY: Language of ADHD in adults on social media. Journal of Attention Disorders 2017 Notes: (in press).

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Last updated: 09/26/2017
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