Psychiatry Subsite Publisher Checklist

Go through the list to ensure all content updates and site setup is complete before you request to go live.

Configuration Setting

  • Update the site meta description

Navigation

  • Ensure all container navigation items are set up properly with the following:
    1. 'Uses Template' set to: empty in the document tab
    2. 'Link Attributes' set to: rel="category" in the document tab
    3. Checkbox 'Container' is checked in the Settings tab
  • Ensure child pages for vertical navigations have the 'Keep Parent Navigation Open' under the Template Variables tab filled out properly
  • Remove/unpublisher all unused pages
  • Page settings
  • Ensure each page has the following filled out:
    • Title
    • Uses Template
    • Page Title (The title of the content on your page, if empty, will display the 'Title' by default)
    • Resource Alias (name of your url page eg. research would render page as: .../research.html)
      • use descriptive and short naming convention in all lowercase with – as a separator if needed

Content

  • Update/remove all dummy text on pages in the Content area, template variables content and Configurations (meta description)
    • Be sure to remove format (using Tx icon in the toolbar) so that extraneous formatting is deleted
  • Ensure each banner image is cropped to the correct size
  • Update the feature selections
    1. Homepage feature options (news, events, announcement, etc)
      • Note: contact the PMACS Web team to have one or more of the following set up for your homepage features:
        1. RSS feed (request account and set up)
        2. Forms (request account and to include form)
      • Contact Us is linked properly to the contact page
      • Support Our Work is linked properly to the Department of Pyschiatry — Philanthropy page OR a customized support page within the site
  • All faculty links to FEDS profiles are pointing to faculty profiles from the Department of Psychiatry faculty list

Media

  • Ensure that you have permission to host the images and files that you are including in your site. See our page on Image Permissions and Privacy for more information.
  • Ensure all files are appropriately placed within directory eg. images, documents
    • If a file is outside of the directories, please place it into the appropriate directory and relink to the file in your site

    Naming Files

    • Use a descriptive file name. For example, “ben-franklin-statue.jpg”
    • Use – or _ between the words. For example: if you have a navigation element called “Talking about Aging” you should name the page talking-about-aging.shtml.
    • Do NOT use spaces within a file name.

    Image Alternative Tags

    Follow these recommendations for writing your own alternative text.

    • Use unique simple descriptions. For example, “Ben Franklin statue infront of College Green at University of Pennsylvania campus”
    • No more than 125 characters
    • Use keywords in your alternative text relative to your image and to the context of the page.
    • Note that, if your image is purely decorative, no ALT text is needed.

Recommendations/Tips

  • See Typography Tips page on how to effectively structure content.
  • Visit our SEO Guidelines Page for more information on accessibility recommendations.
  • Link back to yourself often, and try to get other sites to link to you, too.
  • Use heading tags appropriately and hierarchically (for example: h2 followed by h3, etc.) The page title is set as h1 for each page.
  • Use breadcrumb navigation on your pages.
  • Do not set links to open in a new window.
  • Google uses geotagging during searches, so local businesses come up higher on the list. If this is important to you, add the cities/counties/states that you serve somewhere in the page’s title, description, and/or content.
  • It can take up to six months for search engines to reindex your site, so do not expect immediate results.
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