The Penn Medical Communication Research Institute

Second PMCRI Symposium!

The second Penn Medical Communication Research Institute Symposium on "Medical Communication in Women’s Reproductive Health: The Message and the Messenger" will be held Friday, October 14 from 1:00-5:00 pm at the Law Auditorium located at the Jordan Medical Education Center, Perelman Center for Advanced Medicine, 3400 Civic Center Blvd, 5th Floor, Philadelphia, PA 19104. An option to attend virtually is also available. 

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How medical information is communicated has a profound impact on public health. Historically, the public believed in the importance of scientific research and patients trusted their physicians as their primary source of medical information. Changes in how scientific research is communicated, the role of media in medical communication, and new roles of the internet and social media as primary sources of medical information have transformed the way that physicians and the public obtain medical information. Each of these changes has the potential to lead to a better informed, more health-literate public. They also have the potential for dangerous consequences, as illustrated in the anti-vaccine movement and during the COVID-19 pandemic.

The need for effective medical communication during the current pandemic is ongoing, particularly for the appropriate use of new therapies and vaccines. Strategies to deliver information in an effective, trustworthy way are particularly needed for vulnerable populations who have been disproportionately affected by COVID-19.

Additionally, research is needed to understand the flow of medical communication and how medical misinformation propagates. Randomized interventions to attempt to alter medical information flow and stop medical misinformation are essential to explore how medical information is delivered and consumed.

The Penn Medical Communication Research Institute is a cross-cutting institute with a mission to perform research to track the spread of medical information, understand its context, and perform trials to improve health literacy and trust in evidence-based medical information. Read about the various research projects underway under the Research tab.