Inclusion Appeal Project Overview
To be broadly applicable to patients, advances in medicine must be evaluated using a diverse population. Unfortunately, some groups, such as black and brown-skinned people, tend to be underrepresented in clinical research. Institutions like CHOP use various methods to improve the recruitment of clinical trials. Ultimately, one of the major challenges is overcoming issues of trust and mistrust in this recruitment process. With collaborators Andy Tan, PhD, MPH, MBA, MBBS, Jessica Fishman, PhD / the Message Effects Lab, and Susan Furth, MD, PhD, we are empirically studying if highly tailored appeals to be included will impact willingness to be contacted about clinical trials. If successful, this work will lead to additional work examining how we might use data science and AI to accurately automate messaging in the future.
Funding Source: Supported in part by the Penn Medical Communication Research Institute of the University of Pennsylvania.