Andrew A. Strasser
Research Professor of Psychiatry
Director, Biobehavioral Smoking Laboratory, Transdisciplinary Tobacco Use Research Center, University of Pennsylvania
Distinguished Research Fellow, Annenberg Public Policy Center, Annenberg School of Communication, University of Pennsylvania, Philadelphia, PA
Program Co-Leader, Tobacco and Environmental Carcinogenesis Program, Abramson Cancer Center
Secondary Appointment, Annenberg School for Communication
Department: Psychiatry
Contact information
Center for Interdisciplinary Research on Nicotine Addiction
3535 Market Street
Suite 4100
Philadelphia, PA 19104
3535 Market Street
Suite 4100
Philadelphia, PA 19104
Education:
B.A. (General Arts and Sciences)
Pennsylvania State University, 1995.
P.Bac. (Pre-Medicine)
Pennsylvania State University, 1997.
Ph.D. (Biobehavioral Health)
Pennsylvania State University, 2002.
B.A. (General Arts and Sciences)
Pennsylvania State University, 1995.
P.Bac. (Pre-Medicine)
Pennsylvania State University, 1997.
Ph.D. (Biobehavioral Health)
Pennsylvania State University, 2002.
Post-Graduate Training
Postdoctoral Fellowship, Transdisciplinary Tobacco Use Research Center, University of Pennsylvania , 2002-2003.
Research Associate, Transdisciplinary Tobacco Use Research Center, Department of Psychiatry, University of Pennsylvania School of Medicine, 2003-2005.
Permanent linkPostdoctoral Fellowship, Transdisciplinary Tobacco Use Research Center, University of Pennsylvania , 2002-2003.
Research Associate, Transdisciplinary Tobacco Use Research Center, Department of Psychiatry, University of Pennsylvania School of Medicine, 2003-2005.
Selected Publications
Wackowski OA, Gratale SK, Jeong M, Schroth KRJ, Mercincavage M, Strasser AA, Delnevo CD.: The Impact of Cigarillo Text Warning Presence and Size on Young Adults' Cigarillo Risk Beliefs, Knowledge, Appeal, and Use Intentions. Nicotine Tob Res 27: 1607-1615, Aug 2025.Smith TT, Luo X, Benowitz NL, Colby SM, McClernon FJ, Strasser AA, Tidey JW, Donny EC, Hatsukami DK.: The impact of nicotine reduction on cigarette reinforcement value within a marketplace containing alternative nicotine delivery products: A secondary analysis of a multi-site trial. Nicotine Tob Res Jul 2025.
Pluta K, Tan ASL, Hanby E, LeLaurin JH, Liu S, Katz-Wise SL, Pilla J, Lydon-Staley DM, Charlton BM, Maziak W, Potter J, Strasser AA, Gordon B, Theis RP, Okker-Edging K, Salloum RG.: Discrete choice experiment to evaluate preferences for tailored social media messages for vaping initiation prevention among sexual and gender minority youth. Sci Rep 15: 23216, Jul 2025.
Gelino BW, Reed DD, Naudé GP, Harbaugh JC, Schlitzer RD, Mercincavage M, Strasser AA, Johnson MW, Strickland JC.: Hypothetical Purchase Task Metrics Predict Responding on an Incentivized Purchase Task for Full and Reduced Nicotine Cigarettes. Nicotine Tob Res Jun 2025.
Audrain-McGovern J, Klapec O, Paul Wileyto E, Strasser AA.: Shifts in motivation to quit cigarette smoking associated with IQOS use. Addict Behav 2025.
Theis RP, Pilla J, Okker-Edging K, Pluta K, LeLaurin JH, Hanby E, Zulkiewicz BA, Clark D, Bteddini D, Wright SE, Fahnlander AM, Katz-Wise SL, Lydon-Staley DM, Maziak W, Charlton BM, Scout, Machado AM, Gordon B, Applegate JM, Potter JE, Strasser AA, Liu S, Salloum RG, Tan ASL.: Perspectives of Sexual and Gender Minority Youth on Anti-Vaping Messages in Social Media. Nicotine Tob Res Aug 2024.
Tan ASL, Mercincavage M, Young WJ, Hrywna M, Delnevo CD, Strasser AA.: Perceived relative harm and addictiveness compared with cigarettes and intentions to use modified risk tobacco products utilizing FDA-authorized marketing claims among adults in the United States. Drug Alcohol Depend 261: 111291, Aug 2024.
Mercincavage M, Wackowski OA, Chen-Sankey J, Thrasher JF, Audrain-McGovern J, Strasser AA.: Young adults' attention to reduced exposure claims in IQOS advertising and associations with product perceptions and use intentions. Nicotine Tob Res Aug 2024.
Hatsukami DK, Jensen JA, Carroll DM, Luo X, Strayer LG, Cao Q, Hecht SS, Murphy SE, Carmella SG, Denlinger-Apte RL, Colby S, Strasser AA, McClernon FJ, Tidey J, Benowitz NL, Donny EC.: Reduced nicotine in cigarettes in a marketplace with alternative nicotine systems: randomized clinical trial. Lancet Reg Health Am 35: 100796, Jun 2024.
Audrain-McGovern J, Wileyto EP, Klapec O, Koita F, Strasser AA.: Switching from cigarettes to IQOS: the relative importance of IQOS-associated reward, reinforcement and abstinence relief. Tob Control Jun 2024.