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Andrew A. Strasser
45Research Professor of Psychiatry
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Director, Biobehavioral Smoking Laboratory, Transdisciplinary Tobacco Use Research Center, University of Pennsylvania
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Distinguished Research Fellow, Annenberg Public Policy Center, Annenberg School of Communication, University of Pennsylvania, Philadelphia, PA
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Program Co-Leader, Tobacco and Environmental Carcinogenesis Program, Abramson Cancer Center
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Secondary Appointment, Annenberg School for Communication
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Department: Psychiatry
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Contact information
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Center for Interdisciplinary Research on Nicotine Addiction
1a 3535 Market Street
2d Suite 4100
Philadelphia, PA 19104
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1a 3535 Market Street
2d Suite 4100
Philadelphia, PA 19104
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Education:
21 9 B.A. 26 (General Arts and Sciences) c
36 Pennsylvania State University, 1995.
21 b P.Bac. 19 (Pre-Medicine) c
36 Pennsylvania State University, 1997.
21 a Ph.D. 21 (Biobehavioral Health) c
36 Pennsylvania State University, 2002.
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21 9 B.A. 26 (General Arts and Sciences) c
36 Pennsylvania State University, 1995.
21 b P.Bac. 19 (Pre-Medicine) c
36 Pennsylvania State University, 1997.
21 a Ph.D. 21 (Biobehavioral Health) c
36 Pennsylvania State University, 2002.
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Post-Graduate Training
24 67 Postdoctoral Fellowship, Transdisciplinary Tobacco Use Research Center, University of Pennsylvania 1b , 2002-2003.
24 a8 Research Associate, Transdisciplinary Tobacco Use Research Center, Department of Psychiatry, University of Pennsylvania School of Medicine, 2003-2005.
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Permanent link24 67 Postdoctoral Fellowship, Transdisciplinary Tobacco Use Research Center, University of Pennsylvania 1b , 2002-2003.
24 a8 Research Associate, Transdisciplinary Tobacco Use Research Center, Department of Psychiatry, University of Pennsylvania School of Medicine, 2003-2005.
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153 Wackowski OA, Gratale SK, Jeong M, Schroth KRJ, Mercincavage M, Strasser AA, Delnevo CD.: The Impact of Cigarillo Text Warning Presence and Size on Young Adults' Cigarillo Risk Beliefs, Knowledge, Appeal, and Use Intentions. Nicotine Tob Res 27: 1607-1615, Aug 2025.
12f Audrain-McGovern J, Klapec O, Oikonomou A, Mistry P, Smith J, Wileyto EP, Strasser AA.: A secondary analysis of the effects of IQOS use on cigarette smoking: Do the effects differ by sex? Drug Alcohol Depend 276: 112848, Aug 2025.
17f Smith TT, Luo X, Benowitz NL, Colby SM, McClernon FJ, Strasser AA, Tidey JW, Donny EC, Hatsukami DK.: The impact of nicotine reduction on cigarette reinforcement value within a marketplace containing alternative nicotine delivery products: A secondary analysis of a multi-site trial. Nicotine Tob Res Jul 2025.
1ba Pluta K, Tan ASL, Hanby E, LeLaurin JH, Liu S, Katz-Wise SL, Pilla J, Lydon-Staley DM, Charlton BM, Maziak W, Potter J, Strasser AA, Gordon B, Theis RP, Okker-Edging K, Salloum RG.: Discrete choice experiment to evaluate preferences for tailored social media messages for vaping initiation prevention among sexual and gender minority youth. Sci Rep 15: 23216, Jul 2025.
157 Gelino BW, Reed DD, Naudé GP, Harbaugh JC, Schlitzer RD, Mercincavage M, Strasser AA, Johnson MW, Strickland JC.: Hypothetical Purchase Task Metrics Predict Responding on an Incentivized Purchase Task for Full and Reduced Nicotine Cigarettes. Nicotine Tob Res Jun 2025.
e0 Audrain-McGovern J, Klapec O, Paul Wileyto E, Strasser AA.: Shifts in motivation to quit cigarette smoking associated with IQOS use. Addict Behav 2025.
1d3 Theis RP, Pilla J, Okker-Edging K, Pluta K, LeLaurin JH, Hanby E, Zulkiewicz BA, Clark D, Bteddini D, Wright SE, Fahnlander AM, Katz-Wise SL, Lydon-Staley DM, Maziak W, Charlton BM, Scout, Machado AM, Gordon B, Applegate JM, Potter JE, Strasser AA, Liu S, Salloum RG, Tan ASL.: Perspectives of Sexual and Gender Minority Youth on Anti-Vaping Messages in Social Media. Nicotine Tob Res Aug 2024.
17f Tan ASL, Mercincavage M, Young WJ, Hrywna M, Delnevo CD, Strasser AA.: Perceived relative harm and addictiveness compared with cigarettes and intentions to use modified risk tobacco products utilizing FDA-authorized marketing claims among adults in the United States. Drug Alcohol Depend 261: 111291, Aug 2024.
144 Mercincavage M, Wackowski OA, Chen-Sankey J, Thrasher JF, Audrain-McGovern J, Strasser AA.: Young adults' attention to reduced exposure claims in IQOS advertising and associations with product perceptions and use intentions. Nicotine Tob Res Aug 2024.
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Selected Publications
1d9 Muzekari B, Cooper N, Resnick A, Paul AM, Torres-Grillo OE, Andrews ME, Mattan B, Scholz C, Johnson D, Carreras-Tartak J, Cakar ME, Hao S, Zhou E, Beard E, Mesquiti S, Sayed F, Fichman MA, Lydon-Staley DM, Barnett IJ, Strasser AA, Kirchner TR, Henriksen L, Falk EB.: Naturalistic Tobacco Retail Exposure and Smoking Outcomes in Adults Who Smoke Cigarettes Daily. JAMA Netw Open 8: e2530132, Sep 2025.153 Wackowski OA, Gratale SK, Jeong M, Schroth KRJ, Mercincavage M, Strasser AA, Delnevo CD.: The Impact of Cigarillo Text Warning Presence and Size on Young Adults' Cigarillo Risk Beliefs, Knowledge, Appeal, and Use Intentions. Nicotine Tob Res 27: 1607-1615, Aug 2025.
12f Audrain-McGovern J, Klapec O, Oikonomou A, Mistry P, Smith J, Wileyto EP, Strasser AA.: A secondary analysis of the effects of IQOS use on cigarette smoking: Do the effects differ by sex? Drug Alcohol Depend 276: 112848, Aug 2025.
17f Smith TT, Luo X, Benowitz NL, Colby SM, McClernon FJ, Strasser AA, Tidey JW, Donny EC, Hatsukami DK.: The impact of nicotine reduction on cigarette reinforcement value within a marketplace containing alternative nicotine delivery products: A secondary analysis of a multi-site trial. Nicotine Tob Res Jul 2025.
1ba Pluta K, Tan ASL, Hanby E, LeLaurin JH, Liu S, Katz-Wise SL, Pilla J, Lydon-Staley DM, Charlton BM, Maziak W, Potter J, Strasser AA, Gordon B, Theis RP, Okker-Edging K, Salloum RG.: Discrete choice experiment to evaluate preferences for tailored social media messages for vaping initiation prevention among sexual and gender minority youth. Sci Rep 15: 23216, Jul 2025.
157 Gelino BW, Reed DD, Naudé GP, Harbaugh JC, Schlitzer RD, Mercincavage M, Strasser AA, Johnson MW, Strickland JC.: Hypothetical Purchase Task Metrics Predict Responding on an Incentivized Purchase Task for Full and Reduced Nicotine Cigarettes. Nicotine Tob Res Jun 2025.
e0 Audrain-McGovern J, Klapec O, Paul Wileyto E, Strasser AA.: Shifts in motivation to quit cigarette smoking associated with IQOS use. Addict Behav 2025.
1d3 Theis RP, Pilla J, Okker-Edging K, Pluta K, LeLaurin JH, Hanby E, Zulkiewicz BA, Clark D, Bteddini D, Wright SE, Fahnlander AM, Katz-Wise SL, Lydon-Staley DM, Maziak W, Charlton BM, Scout, Machado AM, Gordon B, Applegate JM, Potter JE, Strasser AA, Liu S, Salloum RG, Tan ASL.: Perspectives of Sexual and Gender Minority Youth on Anti-Vaping Messages in Social Media. Nicotine Tob Res Aug 2024.
17f Tan ASL, Mercincavage M, Young WJ, Hrywna M, Delnevo CD, Strasser AA.: Perceived relative harm and addictiveness compared with cigarettes and intentions to use modified risk tobacco products utilizing FDA-authorized marketing claims among adults in the United States. Drug Alcohol Depend 261: 111291, Aug 2024.
144 Mercincavage M, Wackowski OA, Chen-Sankey J, Thrasher JF, Audrain-McGovern J, Strasser AA.: Young adults' attention to reduced exposure claims in IQOS advertising and associations with product perceptions and use intentions. Nicotine Tob Res Aug 2024.
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