Department of Emergency Medicine

Department of Emergency Medicine Leadership & Faculty

Raina M Merchant, MD MSHP FAHA

faculty photo
Associate Professor of Emergency Medicine
Director, Social Media and Health Innovation Lab, University of Pennsylvania, School of Medicine
Director, Social Media and Policy, Center for Emergency Care and Policy, University of Pennsylvania, Department of Emergency Medicine
Co-Director, Robert Wood Johnson Foundation Clinical Scholars Program, University of Pennsylvania
Associate Vice President, University of Pennsylvania Health System
Director, Center for Digital Health
Department: Emergency Medicine

Contact information
PCAM, 3400 Civic Center Blvd, 14th floor, Innovation Suite
Philadelphia, PA 19104
Education:
BA (Psychobiology)
Yale University, 1998.
MD
University of Chicago, Pritzker School of Medicine, 2003.
MS (Master of Science in Health Policy Research)
University of Pennsylvania, 2009.
Post-Graduate Training
Resident in Emergency Medicine , University of Chicago , 2003-2007.
Chief Resident, Emergency Medicine, University of Chicago, 2006-2007.
Philips Resuscitation Fellowship, University of Chicago, 2006-2007.
Robert Wood Johnson Foundation Clinical Scholars Program, University of Pennsylvania Perelman School of Medicine, 2007-2010.
Fellow, Center for Resuscitation Science, University of Pennsylvania Perelman School of Medicine , 2007-2010.
Fellow, Leonard Davis Institute of Health Economics, University of Pennsylvania Perelman School of Medicine , 2007-present.
Certifications
Board certified, American Board of Emergency Medicine, 2009.
Permanent link
 
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Description of Research Expertise

Dr. Merchant is an Assistant Professor of Emergency Medicine at the University of Pennsylvania and has a secondary appointment in the Department of Internal Medicine and Department of Anesthesia and Critical Care. She is a Co-Director of the RWJF Clinical Scholars Program at the University of Pennsylvania and the Director of the Penn Social Media and Health Innovation Lab (http://socialmedialab.upenn.edu/) Her research interest is in diffusion of innovation, social media, public health, and resuscitation science. Her work involves development and testing of health related mobile apps and she has conducted several projects evaluating health communication on social/mobile media sites like Facebook, Yelp, Foursquare, Gigwalk, and others. She additionally runs a Twitter lab which analyzes tweets related to resuscitation, critical care, and public health/policy. Much of her work bridges new technologies in the field of cardiovascular health. In this context, she is the Director of the MyHeartMap Challenge, (http://www.med.upenn.edu/myheartmap/) a social media and crowdsourcing project aimed at improving AED access and awareness by engaging the public to serve as citizen scientist. Dr. Merchant was recently recognized by the Robert Wood Johnson Foundation as one of 10 young investigators likely to have a significant impact on the future of health and healthcare in the US.

Selected Publications

Merchant RM: Evaluating the potential role of social media in preventive health care. Journal of the American Medical Association Jan 2020 Notes: (pub ahead of print).

Griffis H, Asch DA,Schwartz HA, Ungar L, Buttenheim A, Barg FK, Mitra N, Merchant RM: Using social media to track geographic variability in language about diabetes across the US. Journal of Medical Internet Research 2020 Notes: (in press).

Parga-Belinkie J, Merchant RM: Voices in evidence-based newborn care: A how-to-guide on developing a parent-facing podcast. Journal of Medical Internet Research Pediatric Parent 2(2): e16335, Dec 2019.

Agarwal AK, Sangal RB, Hahn L, Do D, Merchant RM, Lee K : Digital care updates in the emergency department: a feasibility study. Academic Emergency Medicine Dec 2019 Notes: (epub ahead of print).

Lee KC, Oppenheim IM, Do D, Lin TC, Rosin R, Merchant RM: Making workplace civility go viral. New England Journal of Medicine Catalyst 1, Dec 2019.

The Atlantic: What Your Facebook Posts Say About Your Mental Health. https://www.theatlantic.com/health/archive/2019/11/what-your-tweets-say-about-your-mood/601510/ November 2019.

Philadelphia Inquirer: Penn researchers turn to Twitter to identify loneliness. https://www.inquirer.com/health/loneliness-twitter-university-of-pennsylvania-social-media-20191104.html November 2019.

Zhu JM, Pelullo AP, Hassan S, Siderowf L, Merchant RM, Werner RM: Gender differences in Twitter use and influence among health policy and health services researchers. Journal of the American Medical Association Internal Medicine Oct 2019 Notes: (epub ahead of print).

Guntuku SC, Ramsay JR, Merchant RM, Ungar LH: Language of ADHD in adults on social media. Journal of Attention Disorders 23(12): 1475-1485, Oct 2019.

Becker's Health IT and CIO Report: Penn Medicine study finds emoji buttons effective gauge of ED patient, clinician satisfaction. https://www.beckershospitalreview.com/consumerism/penn-medicine-study-finds-emoji-buttons-effective-gauge-of-ed-patient-clinician-satisfaction.html September 2019.

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Last updated: 01/16/2020
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