Department of Emergency Medicine

Department of Emergency Medicine Leadership & Faculty

Raina M Merchant, MD MSHP FAHA

faculty photo
Associate Professor of Emergency Medicine
Director, Social Media and Health Innovation Lab, University of Pennsylvania, School of Medicine
Director, Social Media and Policy, Center for Emergency Care and Policy, University of Pennsylvania, Department of Emergency Medicine
Co-Director, Robert Wood Johnson Foundation Clinical Scholars Program, University of Pennsylvania
Associate Vice President, University of Pennsylvania Health System
Director, Center for Digital Health
Department: Emergency Medicine

Contact information
PCAM, 3400 Civic Center Blvd, 14th floor, Innovation Suite
Philadelphia, PA 19104
BA (Psychobiology)
Yale University, 1998.
University of Chicago, Pritzker School of Medicine, 2003.
MS (Master of Science in Health Policy Research)
University of Pennsylvania, 2009.
Post-Graduate Training
Resident in Emergency Medicine , University of Chicago , 2003-2007.
Chief Resident, Emergency Medicine, University of Chicago, 2006-2007.
Philips Resuscitation Fellowship, University of Chicago, 2006-2007.
Fellow, Leonard Davis Institute of Health Economics, University of Pennsylvania Perelman School of Medicine , 2007-present.
Robert Wood Johnson Foundation Clinical Scholars Program, University of Pennsylvania Perelman School of Medicine, 2007-2010.
Fellow, Center for Resuscitation Science, University of Pennsylvania Perelman School of Medicine , 2007-2010.
Board certified, American Board of Emergency Medicine, 2009.
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Description of Research Expertise

Dr. Merchant is an Assistant Professor of Emergency Medicine at the University of Pennsylvania and has a secondary appointment in the Department of Internal Medicine and Department of Anesthesia and Critical Care. She is a Co-Director of the RWJF Clinical Scholars Program at the University of Pennsylvania and the Director of the Penn Social Media and Health Innovation Lab ( Her research interest is in diffusion of innovation, social media, public health, and resuscitation science. Her work involves development and testing of health related mobile apps and she has conducted several projects evaluating health communication on social/mobile media sites like Facebook, Yelp, Foursquare, Gigwalk, and others. She additionally runs a Twitter lab which analyzes tweets related to resuscitation, critical care, and public health/policy. Much of her work bridges new technologies in the field of cardiovascular health. In this context, she is the Director of the MyHeartMap Challenge, ( a social media and crowdsourcing project aimed at improving AED access and awareness by engaging the public to serve as citizen scientist. Dr. Merchant was recently recognized by the Robert Wood Johnson Foundation as one of 10 young investigators likely to have a significant impact on the future of health and healthcare in the US.

Selected Publications

Eichstaedt, JC, Smith RJ, Merchant RM, Ungar LH, Crutchley P, Preotiuc-Pietro D, Asch A, Scharwtz HA: Facebook Language Predicts Depression in Medical Records. Proceedings of the National Academy of Science Oct 2018 Notes: epub.

Philadelphia Inquirer: Can Yelp help you find a hospital — a good one? Sep 2018.

McGovern SK, Blewer AL, Murrava A, Leary M, Abella BS, Merchant RM : Characterizing barriers to CPR training attainment using Twitter. Resuscitation 127: 164-167, Jun 2018 Notes: (in press).

Panchal AR, Cash CE, Crowe RP, Coute R, Way D, Aufderheide T, Merchant RM: Delphi analysis of science gaps in the 2015 American Heart Association Cardiac Arrest Guidelines. Journal of the American Heart Association 30(7): pii: e008571, Jun 2018.

Cheng A, Nadkarni V, Mancini MB, Hunt EA, Sinz E, Merchant RM, Donoghue A, Duff JP, Eppich W, Auerbach, M, Bigham BL, Blewer AL, Chan PS, Farhan Bhanji, on behalf of the American Heart Association Education Science and Programs Committee and the American Heart Association Education Science Investigators  : Resuscitation Education Science: Educational Strategies to Improve Outcomes From Cardiac Arrest. Circulation Jun 2018.

Owen DD, McGovern SK, Murray A, Leary M, Del Rios M, Merchant RM, Abella BS, Dutwin D, Blewer AL.: Association of race and socioeconomic status with automatic external defibrillator training prevalence in the United States. Resuscitation 127: 100-104, June 2018.

Ranard B, Merchant RM: Harnessing Digital Media to Promote Health and Research. Circulation 137(21): 2197-2199, May 2018.

Graves RL, Tufts C, Meisel ZF, Polsky D, Ungar L, Merchant RM.: Opioid Discussion in the Twittersphere. Substance Use and Misuse 16: 1-8, Apr 2018.

Graves RL, Goldshear J, Fausti N, Perrone J, Ungar L, Klinger E, Meisel ZF, Merchant RM: Patient narratives in Yelp reviews offer insight into opioid experiences and the challenges of pain management. Pain Management 1(8): 95-104, Mar 2018.

Cohen C, Alber JM, Bleakley A, Grossman S, Freeland C, Alarcon K, Merchant RM : Social media for hep B awareness: Young adult and community leader perspectives. Health Promotion Practice 1: 1524839918765438, Mar 2018 Notes: (in press).

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Last updated: 10/11/2018
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