Health Behavior and Health Education
theory, research, and practice
Measuring Constructs: Attitudes
Attitudes
- Direct Measurement
- Bipolar, 7 point scale
- Ideal to include about four items which follow a single stem
- Arrange the items so the scale ends are a mix of positive and negative
- Performing X behavior is:
| good | 1 2 3 4 5 6 7 | bad |
| harmful | 1 2 3 4 5 6 7 | beneficial |
| pleasant (for me) | 1 2 3 4 5 6 7 | unpleasant (for me) |
| worthless | 1 2 3 4 5 6 7 | useful |