Measuring Constructs: Subjective Norms

Subjective Norms

  • Direct Measurement
    • Questions should refer to the opinions of salient referents
Most people who are important to me think I
should 1 2 3 4 5 6 7 should not
perform X behavior
Most people who are important to me think it
would 1 2 3 4 5 6 7 would not
be a good idea to perform X behavior
Most people who are important to me
want me 1 2 3 4 5 6 7 do not want me
to perform X behavior
It is expected of me to perform X behavior
strongly agree 1 2 3 4 5 6 7 strongly disagree
I feel under social pressure to perform X behavior
strongly agree 1 2 3 4 5 6 7 strongly disagree
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