Consumer orientation: revolving around consumer needs and desires and the ways in which decisions are made to satisfy those needs.

Place: where the consumer is reached with the product and information about it and where the voluntary exchange takes place.

Price: the perceived costs (monetary, social, or psychological) associated with the product being offered.

Product: a constellation of benefits that can be offered to consumers to make using those products (behaviors) enticing.

Promotion: the communication and messaging elements of a social marketing program.