Quiz Questions

  1. What are some of the differences between social marketing and commercial marketing?
  2. True or False: A social marketing program is effective if it solely benefits the organization marketing the product?
  3. What is the proper "marketing mix"?
  4. True or False: Research is only important when you are evaluating a program?
  5. Technology has changed aspects of social marketing, in what ways can we expect it to continue to change with increased technological advances?
  6. Is social marketing limited to public or nonprofit marketers? Can the government or private businesses engage in social marketing?